WorldLink launches SafeNet – Nepal’s first Safe Internet Service for Families

WorldLink has launched Nepal’s first Clean Internet Service. Being a firm believer of Service Innovation, WorldLink continues to revolutionise Nepal’s broadband market by giving customers a platform which can keep them secure in the online world while providing the freedom to decide their preferences which should not be allowed into the home or workplace.

While the Internet offers Nepal many positive educational, economic and social benefits, unfortunately, there are numerous risks for young people online. By offering self-content filtering integrated into the broadband service, WorldLink is encouraging a healthy dialogue amongst the family, focused on educating young people about the risks of the online world.

WorldLink is also helping its business customers improve workplace productivity and reduce the consumption of unwanted content.

WorldLink Clean Internet Parental Controls VAS Nepal

“WorldLink is committed to providing its customers with the latest digital technology because the digital life of our future generation depends on ensuring their safety online. By launching a content controls service, WorldLink is again standing by its commitment,” says Samit Jana, CTO of WorldLink.

WorldLink selected Bypass Network Services represented by Ekaga Futuristics Pvt Ltd, India. Bypass provides network level parental controls and filtering services which keep kids safe online and helps telecommunications service providers meet industry regulated compliance requirements.

Virtualized Network Level Parental Controls will be the standard by 2020

Virtualization offers a unique opportunity for telcos to create services efficiently with agility and faster turnaround time.

Bypass is a specialist NFV vendor, we have taken a cloud first approach since we launched in 2014. Our virtualized technology stack offers a range of features which are enabled based on the underlying hardware provisioned by the telco. Our most discussed product is network level parental controls for telecommunications providers. Last week we were honoured to find our we’ve been nominated for the NZ Innovation Awards.

We first thought about launching a new type of network-level parental controls platform three years ago. As the telco trend for NFV drives new processes across physical and virtual network operations our ability to spot this trend early is why we’ve been recognised for innovation. We put together a team made up of specialised DevOps personnel who have built the network level parental controls platform to be cloud first, with a range of capabilities. Bypass has consolidated the traditional networking and software development roles into a single skill set and created a platform based on API methodology and containerisation principles.

Our team is at the cutting edge of network virtualization, yet our platform is mature – our technology already processes 15B DNS requests per day. Using this approach Buddy Guard, our parental controls platform is 80% cheaper to implement than traditional approaches. This provides a value-driven competitive advantage for telcos that is cost effective solution and allows marketers to differentiate their brand.

With the trend for global telcos with geographic distribution to deploy cloud-based architecture, the implication of such approach is they can appropriately mirror how data is distributed across data centres and geographic regions. This allows them to move from centralised URL filtering which increases latency to a decentralised cloud service model.

Buddy Guard network level parental controls operate across multiple locations as a cluster, independent of geographic distance and without the need for a separate management instance. This means, for example, a GSOC can implement group-wide security policy controls to prevent security threat outbreaks and if the policy implemented in real time across the entire network or operating group.

NFV Network Level Parental Controls



For upgrades, the time consumed to add the necessary capacity and budget impact is known, and scaling is tightly coupled with demand.

As a managed service Buddy Guard network level parental controls is different from a traditional vendor as the service includes a Service Level Agreement, and our engineers are proactively monitoring the 24/7 to maintain the platform to meet performance KPIs.

The horizontal scale is achieved by deploying new virtual (or physical) instances of the filter, no additional licensing is required, and provisioning of new nodes is automated using industry standard automation tools. Once the virtual hardware is ready, new nodes can be provisioned in minutes for a low-cost deployment model.

Speed to Market Network Level Parental Controls

The NFV deployment model reduces the time to market for network level parental controls offering a new reason for customers to remain loyal to the brand due to innovation while providing a point of difference entry into new markets. By partnering with Bypass, our telco customers minimise the risk by working with an experienced NFV VAS vendor to maximise their NFV investment.

Stuff Fibre confirms Bypass to provide kid safe platform


New fibre only telco, a joint venture behind Fairfax (which owns Stuff and Trademe) and former executives from Sky and Vodafone, has announced Stuff Fibre will utilise Bypass’s Buddy Guard platform to provide a family safe high-speed broadband product.

Stuff Fibre will offer uncapped UFB with a 100 megabit download speed and Auckland-based customer support. Stuff Fibre will not offer copper-based broadband or serve businesses, instead targeting the 80 per cent to 90 per cent of homes that are slated to get fibre-optic.

Although we have 1.5M people in NZ who can access fibre, only 240,000 have opted for this to date. This is a rich market to be exploited or a hard job getting people to sign-up for fibre – according to media commentators Gavin Ellis.

Gavin says this is a strategic move which reduces Fairfax’s reliance on digital advertising market by diversifying the reliance, this is as a good strategic move by CEO Simon Tong, who formerly managed payments provider Paymark so comes from a technology background.

We’re excited by the ability for Fairfax to have major impact in driving an understanding of the benefit for fibre in New Zealand homes and small businesses.

You can read more about Stuff Fibre’s announcement about kid safe Internet here.