Auckland/Mumbai: January 29th, 2018 – Leading digital company, Robi, has once again revolutionised Bangladesh’s digital landscape by introducing Robi Safenet – a unique service that allows parents to protect their children from harmful content on the internet through filtering.
Robi Safenet uses intelligent risk detection algorithm to allow/ block specific sites that are inappropriate for children. The service also allows parents to control when their child can use the internet. This is particularly useful to ensure child’s complete focus on their studies. Besides, it allows custom blocking of non-listed app/ URLs that are harmful for children.
In order to subscribe to the service, Robi customers need to visit . Once subscription is done successfully, the parents can add their child’s number to start protecting them from the negative aspects of internet. Subscription to this service is free till the end of February 2018.
Commenting on the launch of Safenet, Robi’s Chief Commercial Officer, Pradeep Shrivastava said: “Digital lifestyle is rapidly becoming mainstream in Bangladesh. The imminent launch of 4G service is expected to accelerate this encouraging trend by manifolds. While such changes certainly bodes well for the socio-economic and personal development, it potentially exposes our children to the harmful aspects of internet. As a responsible company, Robi has empowered the parents to ensure their child’s safety on the internet through Robi Safenet. We are confident that this unique service will emerge as the key tool to ensure proper mental growth of our children in the society.”
This service has been launched by Robi in partnership with Bypass Network Services Limited, New Zealand and Ekaga Futuristics Private Limited, India. For further details about the service, Robi customers can visit www.robisafenet.com.
About Robi Axiata Limited
Robi Axiata Limited (“Robi”) is a subsidiary company of the Asian telecom giant, Axiata Group Berhad based in Malaysia. Robi is the second largest mobile network operator in Bangladesh. Robi has introduced many first of its kind digital services in the country and has invested heavily to take its mobile network to the underserved communities even in the rural areas. Other shareholders in the entity are Bharti Airtel International (Singapore) Pte Ltd and NTT DOCOMO Inc.
Bypass creates technology for telecommunications marketing teams to differentiate their brand and increase revenue. Bypass provides filtering services which keep kids safe online and helps telecommunications service providers meet industry regulated compliance requirements.
Ekaga Futuristics Private Limited has been setup to address the gap which withholds the latest global innovators to enter into the South Asian market. Ekaga brings in Service Innovation to help such global start-ups enter the market. Ekaga Futuristics Private Limited is a partner of Bypass Network Services Limited for their operations in South Asia.